We founded EveryDay Labs because we believe that making family-school communication more effective can change student outcomes and we’ve proven that it can.
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As a Behavioral Scientist and Professor of Public Policy at the Harvard Kennedy School, Todd Rogers worked across public sectors to improve everyday life by using behavioral science insights to mitigate social challenges.
After his students encouraged him to meet with Karen L. Mapp, the leading expert on family engagement, Rogers' focus changed. She inspired him to focus on families as a way to change student outcomes. Leveraging behavioral science insights to conduct groundbreaking research with a team of researchers including Jessica Lasky-Fink, Avi Feller, Carly Robinson, Rogers developed attendance nudges designed to empower families to overcome barriers to their students' attendance.
From that research, Rogers co-founded EveryDay Labs to help districts implement his intervention with fidelity at scale. Since then we’ve supported families preventing over 650,000 absences and increasing instructional time for students by over 260 million minutes. And we're just getting started.
