Nine randomized controlled trials with over 200,000 students.
We partner with leading experts and practitioners to identify opportunities to better leverage student support systems. Then we apply the latest research from the field of behavioral science to conceptualize a targeted intervention.
We evaluate our interventions' quantitative impact through RCTs and gather qualitative feedback through surveys and A/B testing to maximize our intervention's impact district-wide.
We never stop optimizing our programs. Even after proof of impact at scale, we continue to run A/B tests and RCT experiments to continually optimize every aspect of our programs—year after year.
Evident leverages key insights from behavioral science—the field dedicated to understanding the “why” behind human behavior. The insights come from research across sectors, including politics, psychology, and neuroscience.
Research shows increasing ease increases the likelihood people will take action. Our goal is to make important information as accessible as possible by simplifying our content and reducing the effort it takes for families to access support.
Tailoring information to the recipient makes it more effective. We personalize each of our communications with data specific to the families student to increase the impact.
Providing people with a point of reference helps them make decisions. We provide families with a context for expectations about their student's attendance which helps them decide what actions they need to take to meet it.