Our interventions leverage behavioral science and in-depth research. We run randomized control trials (RCTs) to ensure that they meet the threshold for Strong Evidence under ESSA. Then we optimize them based on ongoing implementation research.
We partner with leading experts and practitioners to identify opportunities to better leverage student support systems. Then we apply the latest research from the field of behavioral science to conceptualize a targeted intervention.
We evaluate our interventions’ quantitative impact through RCTs and gather qualitative feedback through surveys and A/B testing to maximize our intervention’s impact district-wide.
We never stop optimizing our programs. Even after proof of impact at scale, we continue to run A/B tests and RCT experiments to continually improve every aspect of our programs—year after year.
Leverage key insights from behavioral science—the field dedicated to understanding the “why” behind human behavior. Our interventions are based onresearch across sectors, including politics, psychology, and neuroscience.
Simplicity increases the likelihood that people will take action. We make essential information as accessible as possible by simplifying content and reducing the effort it takes for families to access support.
Tailoring information to the recipient makes it more effective. We personalize each of our communications with data specific to the family’s children to increase the impact.
Giving people a point of reference helps them make decisions. We provide families with a context for expectations for their children’s attendance, which allows them to decide what actions they need to take.