We work side by side with districts to create a plan that supports their initiatives. Contact us to learn more.

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Our Story

The who and why behind what we do

Our Impact to Date

2.3M+ absences prevented

To date, EveryDay Intervention has prevented over 2.3M absences nationwide.

880M+ minutes of learning

That translates to over 880M minutes of learning, exploration, and engagement.

769K+ connections to resources

Our Support Team and Bot have connected families to supports over 769K times.

2K+ schools served

Our solutions currently support students, families, and educators at over 2K schools.

Learn More About Our Solutions

We founded EveryDay Labs because we believe that making family-school communication more effective can change student outcomes—and we’ve proven that it can.

As a behavioral scientist and professor of public policy at the Harvard Kennedy School, Dr. Todd Rogers has worked across public sectors to improve everyday life by using behavioral science insights to mitigate social challenges.  

After his students encouraged him to meet with Dr. Karen L. Mapp, the leading expert on family engagement, Dr. Rogers’ focus changed. She inspired him to focus on families as a way to change student outcomes. Leveraging behavioral science insights to conduct groundbreaking research with a team of researchers including Jessica Lasky-Fink, Dr. Avi Feller, and Dr. Carly Robinson, Dr. Rogers developed attendance nudges designed to empower families to overcome barriers to their children’s school attendance. From that research, Dr. Rogers cofounded EveryDay Labs to help districts implement his intervention scale.

Dr. Todd Rogers, cofounder of Everyday Labs.

Leading Our Research and Innovation

EveryDay Labs was cofounded by Dr. Rogers. He is a behavioral scientist and professor of public policy at Harvard University. Dr. Rogers uses data and behavioral science to develop scalable, high-ROI interventions that empower students’ social support systems to improve achievement. He leads EveryDay Labs’ program development and optimization. Dr. Rogers received his Ph.D. jointly from Harvard’s Department of Psychology and Harvard Business School. EveryDay Labs is not endorsed by Harvard and his role with EveryDay Labs is independent of his faculty position at Harvard.

Meet Our Team

We’re passionate about helping improve on the lives of students, families, and educators.

Emily Bailard

Chief Executive Officer

Dr. Todd Rogers

Cofounder & Chief Scientist

Dr. Karen L. Mapp

Family Engagement Advisor

Latest News and Media

This Redwood City startup is using behavioral science to battle student absenteeism

Silicon Valley Business Journal
September 20, 2021
Read Article

The Children Who Disappeared

September 15, 2021
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Yahoo Finance Video Startup uses behavioral science to combat student absenteeism

Yahoo Finance
September 1, 2021
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Which students missed class during COVID-19? We asked. And, schools don’t know.

August 19, 2021
Read Article
Read More Research

Getting students on track starts with attendance. We can help.